California Fly Shop started 25 years ago as a small shop in the San Francisco Bay Area; for many years it served the needs of local anglers. In 2005 the business changed hands and the new owners envisioned a larger scale operation - one better suited to meet the demands of a highly competitive - and mobile - retail environment.
In 2006 the company name was changed to California Fly Shop and the new store was built alongside the 101 freeway corridor, halfway between San Francisco and San Jose. Located in the city of San Carlos, the store resides in an area that is becoming a hub for the outdoor industry with major retailers such as REI, GolfSmith and West Marine located within walking distance. Conceptualized by its owners, Xavier and Karen Carbonnet and designed by Tommaso Latini from the prestigious architectural firm Gensler, California Fly Shop is a unique fly fishing specialty store. With its library, media room, travel center and fly tying area, the store has evolved to meet the needs and demands of a diverse clientele that fish the waters of the world.
Customers of all skill levels benefit from professionals who can help them make educated gear and travel decisions. Whether you are a novice just getting started or an experienced angler, our goal is to meet your needs, then exceed your expectations. We are dedicated to bringing you the best products for day, overnight or overseas excursions and we have assembled an exceptional team of experienced, knowledgeable and enthusiastic pros who strive to motivate, educate and inspire you.
California Fly Shop is a place for everyone to share their fishing experiences. Anglers of all levels learn the skills of our sport through our clinics and classes and then share those experiences with others around the fly tying table.
A place to ponder a favorite pastime, a store that is truly a destination.Welcome to our online store. And if you find yourself in the San Francisco Bay Area, we hope you’ll visit us in person.